Tuesday, August 3, 2010

Remember the DYICE!

The DYICE!
Does Your Ideal Client Exist?

When asking for referrals - be specific to be terrific. The more specific you are, the more inspired we will be to find that specific person for you. Do you like challenges? Probably - since you are an entrepreneur. Here's a challenge for you. Think about who your ideal client is. If you had 10 clients like this - highly profitable and very easy for you to support - what would your business be like.

Does Your Ideal Client Exist?
I hope they do! Are they in the geographical area you are telling us to look? Maybe that should be a consideration of the specificity of the description.

What's the worst that could happen?
People will be looking for your best client. The one that pays you the most money and is the easiest for you to support. They will continue to look for this person until you ask them to look for something else.

What's the best that could happen?
People will introduce you to your best client. The one that pays you the most money and is the easiest for you to support.

We say Be Specific to Be Terrific. So continue to be terrific and tell us about your Ideal Client.
DYICE: Does Your Ideal Client Exist? We might not know if you don't tell us who he or she is!

Remember the DYICE!