Wednesday, November 9, 2011

Too busy to improve

"My business is keeping me very busy, why should I learn how to get more business by referral?"

Once in a while one of my clients tells me they come across this statement. Often it is from someone where there is a one-way referral relationship. Someone that they'd like to cultivate into a stronger referral partner. Here are some thoughts:
1. I know you are really busy working in your business. Spending some time with Dave will help you work on your business. Dave truly helps business owners work less, make more, and play more. If you would like to play more - Dave's knowledge and trainings can help you. Even if your 'play more' is volunteer time, public service, or just spending more time with family or friends - you'll need to learn how to work smarter, not harder. Dave can help you do that.
2. I know you are busy because of me. I have been referring business to you and you've had a hard time referring people back to me. Dave's class will help both of us speak the same language of referrals - so we can both be properly busy with the right kinds of clients. I want to make it as easy as possible for your to be able to help me.
3. I know you are a giver. Working with Dave will help you give better referrals to other service providers. Working with Dave will also make it easier to give your clients more support and service - so they can have a happier, healthier, less stressful, more fulfilled life - because you recommended and referred them to someone else that you personally know, like, and trust.

Work Less; Give More; Live a better life while helping others live better too.