Thursday, February 21, 2013

Why you should read it again...

I'm on vacation this week and I'm catching up on my reading list. The first book on my list is Seth Godin's 2008 book "Tribes". My good friend Virginia who runs the Referral Institute in St. Louis recommended the book last summer. I immediately bought a copy and read about a third of it. The concept of Tribes was intriguing and a little confusing in the manner that Godin described. I didn't get it and I put in on the shelf.

In August of 2012 I relocated my office and the book came with me. It moved down a few shelves to the place that books go when I haven't read them and I don't want to show off that I have them - just in case someone asks me about the book.

In connecting with Virginia at our January conference and in working with her on creating "Capture the Net-Worth of Your Network" she reawakened me to the concept of Tribes. She showed me and introduced me to members of her own tribe and she described how her Referral Institute clients were creating tribes of their own. Having spent that time with this great teacher and having these experiences - the concepts of Seth Godin's book had new meaning.

Yesterday, on my flights from New York to Florida, I started the book from page 1. I'm nearly 3/4 of the way through and I've been making notes and I've already started to implement some of the new ideas for creating tribes within my own business. The book hasn't changed - I've changed.

Sometimes prospects for the Referral Institute Ithaca say to me, "I've already taken that course" or "I learned some of that information once before". I now know they feel and now I'd tell them - the material is the same - but you've had a world of experiences since the last time you participated and the message and results will be much different for you now.

Read it again; Watch it again; Listen to it again; Enroll again; Participate actively again; for you are a different person than you were last time and that will make all the difference.

Tuesday, February 19, 2013

Capture the Net-Worth of Your Network

Capture the Net-Worth of your Net-Work!

A special webinar workshop to help you get the most of your network

If you don’t have a referral marketing plan for your business, this session is a must!

You will learn how to develop a strategic referral network, who should be in it, how to find them, and how to motivate those people to refer business to you

This class will open your eyes to the possibilities of generating more sales in less time by doing business by relationship. Unless you can find more time and work harder than you already are, you can’t afford to miss this class. You will learn some specific techniques that will enable you to really work smarter, not harder.

Webinar Dates and Times:
March 4th: 11:30am to 1:30pm EST
March 11th: 11:30am to 1:30pm EST

All web-based, all you need is a telephone and a computer with an internet connection.

We will follow-up with these two webinars with four group coaching calls included in the fee. You will have a total of 8 hours with two referral marketing experts for just $297.

To Register, go to this page, and click the Register Now button.

All for just $297.

This program is limited to 30 participants, please register today:

Do You Want to Learn How to Communicate with Anybody?

If you want to have more fun networking this year, be a lot more effective, help a lot more people, and get better results - this is the best program to participate in. The program is $99, and $79 if you register by Thursday, February 28th, 2013.

Tuesday, March 5th:
1pm - 5pm
Referral Institute Ithaca's Room Full of Referrals:

Participants will all get to do a self-assessment on their own behavior style, followed by an interactive workshop where they will first learn how to identify the other behavior styles, better know their own dominant style, and then learn to adapt to be supportive and to honor the relationships of the other three styles.

Upcoming Certified Networker Modules - March 2013

The Referral Institute Ithaca is on winter break until March 1st. Our upcoming Certified Networker Programs for March are available as part of the Certified Networker Program; as part of the Referrals for Life Program; or are available a la carte for just $249 each (click the Show/Hide Individual Modules link to register). All of these programs are held at our training center at 2333 N. Triphammer Road, Suite 501, Ithaca, NY.

March 7th: Module 3: The 10 Commandments of Networking a Mixer
2:30pm - 5pm
You will never find a business mixer to be a waste of time again when you learn how to effectively network at these events

March 8th: Module 11: Evaluating Your Effectiveness, "It's All My Fault"
9am - 11:30am
Developing a system for tracking your referral source and quality of referrals.

March 14th: Module 4: Making Introductions that Last
2:30pm - 5pm
Ensuring that your referral sources remember and reward you.

March 15th: Module 12: Generating Referrals for Life
9am - 11:30am
Learn how to effectively ask for referrals and reward those who give them to you.

March 21st: Module 5: Creating and Delivering an Effective Presentation
2:30pm - 5pm
Deliver your presentation with style and confidence; learn how to give an effective 10- to 12- minute presentation.

March 22nd: Module 1 (Part 1): Finding Your Starting Point
9am - 11:30am
Understand your business and reasons why customers choose you or your business over your competitors.

March 28th: Module 6: Tools and Techniques for Enhancing Your Business Image
2:30pm - 5pm
Designing and assembling an image that generates qualified referrals

March 29th: Module 1 (Part 2): Finding Your Starting Point
9am - 11:30am
Understand your business and reasons why customers choose you or your business over your competitors.

Saturday, February 2, 2013

Networking: Tompkins Connect: February 2013

I just received an email from Tompkins Connect about their February events. Check them out here:

February Happy Hour 
and Networking Event
at Silky Jones on the Commons
Thursday, February 7th, 2013 5pm-7:00pm

There will be free appetizers, drink specials, a special Valentine's Day game and more...

Click here to RSVP
Let everyone else know you're coming FACEBOOK BUTTON

2nd Annual
Jump On Board Event 
at the Holiday Inn Ballroom

Wednesday, February 27th, 2013 5:30pm - 8:00pm

Want to make an impact in our community? 
The Jump On Board event showcases organizations in need of volunteers and board members. Please join us to learn more about these amazing opportunities. This event is free and open to the public. 

However, we ask that you RSVP. Click here

To see a list of attending organizations and 
let everyone else know you'll be attending:  


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