Sunday, March 7, 2010

5 Reasons for 5 Minutes

I recently spent five minutes on the phone with a new referred client. What do you say to your newly referred prospects? It is not only the first impression, it also might be the only five minutes you have together. Do you have 5 reasons (or topics) to make sure you cover in that 5 minute phone call?

Here are five reasons to spend five minutes on the phone with me:

1. The Referral Institute is a consulting company - we consult with business owners to develop the right referral marketing plan for their business - finding the right partners and training them the right ways to generate referrals.

2. We help you connect with the people you already know - business owners know a lot of people from a lot of different places in their lives - some of these people can be great referral partners for your business. We help you identify which people are the best sources for your business.

3. We provide you with simple steps to take - It is simple, it just isn't easy. If it was easy, everyone would do it and everyone would have more business than they could handle. The steps I guide you along are easy and are possible to do to find success in word of mouth marketing.

4. We allow you to take control - it is your referral marketing plan, your relationships, your time, your financial gain. You can take control of how your referrals are coming to your business.

5. We work to effectively make a plan to help the right people and help you create Referrals for Life. Referrals are about relationships and relationships are about people. When you help someone grow their business - and you provide easy ways for them to help you - they will help you grow your business.

If the client on my phone is referable then I might invite them to check out my Referral Success 101 class. If only one of the traits is missing from the list - we might be able to figure out how to improve that in the next five minutes of the call - probably by me referring them to another business professional. If they aren't referable - and they are unwilling to change or develop their referable traits - then I might recommend a marketing, advertising, or direct mail consultant to help them get their message out - as long as they are looking to grow their business.

I challenge all entrepreneurial sales people to be able to get their phone pitch down to five minutes. This is your message to someone who has been referred into your business. You'll be able to save time - both yours and your potential clients.

It can also act as a great information piece for your referral partners!

No comments:

Post a Comment